cover

How Google Works

The rules for success in the Internet Century

A new book by Eric Schmidt & Jonathan Rosenberg, with Alan Eagle

Chose your format for
a list of participating retailers
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

How Google Works

The rules for success in the Internet Century

A new book by Eric Schmidt & Jonathan Rosenberg, with Alan Eagle

HOW GOOGLE WORKS is an entertaining, page-turning primer containing lessons that Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg learned as they helped build the company.

 

In their new book, the authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives."

 

Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history.

 

In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. HOW GOOGLE WORKS is a new book that explains how to do just that.

 
"An informative and creatively multilayered Google guidebook from the businessman's perspective."Kirkus
"An energized and exciting primer on creating a company and workforce prepared to meet an inspiring future."Publisher's Weekly
"Chairman Eric Schmidt and exec advisor Jonathan Rosenberg pull back the curtain to reveal how the company created its unique culture of workplace innovation"Fortune

The Authors

 

Eric SchmidtEric Schmidt

Eric served as Google’s CEO from 2001 to 2011. During that time he shepherded the company’s growth from a Silicon Valley start-up to a global technology leader that today has over $55 billion in annual revenues and offices in more than 40 countries. Eric is now Google’s executive chairman.

 

Jonathan RosenbergJonathan Rosenberg

Jonathan joined Google in 2002 and managed the design and development of the company’s consumer, advertiser, and partner products, including Search, Ads, Gmail, Android, Apps, and Chrome. He is currently an advisor to Google CEO Larry Page.

 

Alan EagleAlan Eagle

Alan Eagle has been a Director of Executive Communications at Google since joining the company in 2007. In that role, he led speechwriting and other communication activities for several Google executives, including Eric and Jonathan.

What's happening now

Jonathan Rosenberg
22 Oct 2014


Encouraging everyone to be actively involved in the hiring process is also a great way to keep the quality bar high. The best people tend to follow each other, so if you get a few of them, treat them well, and encourage them to hire others they respect, you’re likely to end up with a bunch.

Of course, this cuts both ways. Just like great people hire great people, mediocre people will hire others like them (or worse!), if given the chance. So while it’s tempting to hire someone who doesn’t meet the bar when you’re in a pinch, don’t do it. That one person can quickly turn into many more, and lower the quality of your workforce. 

#HowGoogleWorks



Eric Schmidt originally shared:

Psst. Calling all hiring managers. Want to know the secret to finding top talent? It’s actually not a secret at all: make hiring everyone’s job. Everyone has skin in the game when it comes to the company’s success, so everyone should be involved in bringing aboard the people who will make it successful.

So put your great people to work and get them actively recruiting and interviewing. After all, if each person at your company makes just one successful referral, you’ll have doubled your size.

More advice here: http://www.slideshare.net/ericschmidt76/how-google-works-final-1

#HowGoogleWorks #google #hiring

VIEW ON GOOGLE+
+8 | 1 comments | 1 shares
@ericschmidt
20 Oct 2014
OK everyone. One. Two. Three. Innovate! Didn’t work? Try a better way: http://t.co/FEOatKs1vT #HowGoogleWorks http://t.co/DZXDVsGRLN

VIEW ON TWITTER
304 favourites | 356 retweets
@ericschmidt
20 Oct 2014
If you build it, they may just hear you out. Give demos, not presos: http://t.co/FEOatKs1vT #HowGoogleWorks http://t.co/en3dyZSsQp

VIEW ON TWITTER
167 favourites | 211 retweets
Jonathan Rosenberg
20 Oct 2014


One of my favorite examples of everyday innovation is in our on-campus deli - Cafe GO. It’s a popular place, so to deal with the long lines that form, GO hands out order forms in advance. This lets people check off what they want while they wait, and then simply hand their order forms to the sandwich maker when they get to the front of the line. It gives you something to do while you wait and removes all ambiguity when you place your order, speeding up the process and reducing errors.

It’s a small thing, but what’s cool is that this wasn’t something mandated from the top down. It was just an idea a smart person came up with and knew they’d have the freedom to try. 

For more, check out: http://www.slideshare.net/ericschmidt76/how-google-works-final-1

#HowGoogleWorks



Eric Schmidt originally shared:

Unfortunately there is no app for innovation (although that would certainly be innovative). Until that’s developed, the best way we’ve found to foster it at Google is to create an environment where ideas can collide in new and interesting ways, and the good ones are given resources to grow.

One of the reasons that Google operates differently than other companies is that we haven’t tried to wall off innovation to one particular department or project. Everyone is encouraged to look for new ways of doing things, and successful pilots are quickly scaled.

More at: http://www.slideshare.net/ericschmidt76/how-google-works-final-1

#HowGoogleWorks #google #innovation

VIEW ON GOOGLE+
+34 | 5 comments | 6 shares
Jonathan Rosenberg
20 Oct 2014


Think about your response when you watch most presentations. Does your mind immediately jump to the tough questions and places where you can poke holes in the analysis? Presentations are a fine way of getting data on the table, but most don’t do a good job of inspiring their audience.

That’s why I encourage anyone trying to convince others to create a new product or feature to skip the preso and build a demo. Cheap, easy-to-use prototyping tools abound these days, and there’s no better way to capture someone’s imagination than by giving them something tangible to play with.

More thoughts on what works for business today at: http://www.slideshare.net/ericschmidt76/how-google-works-final-1

#HowGoogleWorks #innovation #google

VIEW ON GOOGLE+
+82 | 5 comments | 84 shares
@ericschmidt
19 Oct 2014
Imagine the unimaginable? Try a 4ft Stephen Colbert hologram in your bedroom. #HowGoogleWorks fun w/t @StephenAtHome: http://t.co/kZVF9Hrl2Z

VIEW ON TWITTER
51 favourites | 38 retweets
Jonathan Rosenberg
19 Oct 2014


Words I never thought I’d hear +Eric Schmidt say: “On my first week in the office, I was told we had a cookies for porn program.” Watch below for a fun conversation with +Stephen Colbert on #HowGoogleWorks. Definitely one of the highlights of the book tour so far!



Eric Schmidt originally shared:

Lots of laughs as +Jonathan Rosenberg  and I discuss moonshots, the future, and how online porn gave us one of our earliest technical insights in our talk with Stephen Colbert of The Colbert Report.

http://92yondemand.org/just-google-eric-schmidt-jonathan-rosenberg-stephen-colbert-full-talk/

More on our book at: www.HowGoogleWorks.net

#HowGoogleWorks #google #stephencolbert

VIEW ON GOOGLE+
+48 | 3 comments | 11 shares
Jonathan Rosenberg
17 Oct 2014


If you hired someone for their brilliant ideas, it’s a good idea to listen to those ideas when you make important decisions. It’s not about agreeing with everything that’s said, it’s about giving people the opportunity to bring their best argument forward, and then making decisions based on data.

More on creating a culture where smart creatives can thrive at: http://www.slideshare.net/ericschmidt76/how-google-works-final-1

#HowGoogleWorks #google #decision-making #management

VIEW ON GOOGLE+
+98 | 10 comments | 84 shares
@ericschmidt
16 Oct 2014
Define your mission early - and live it every day. http://t.co/FEOatKs1vT #HowGoogleWorks http://t.co/Y7gWuwe1wd

VIEW ON TWITTER
121 favourites | 121 retweets
Jonathan Rosenberg
16 Oct 2014
Love the selfie. Love BOTH subjects!!!



Cathay Bi originally shared:

Yes, this is a selfie with a book. I know this is super geeky, but seriously... a signed copy from +Jonathan Rosenberg and +Eric Schmidt!!!!! Am I a lucky gal or what. #howgoogleworks

VIEW ON GOOGLE+
+53 | 6 comments | 2 shares
Jonathan Rosenberg
16 Oct 2014


Attracting smart creatives 101: create a culture where your employees are actually invested in your company's success. That means taking the time to define a truly meaningful mission early and making sure you live it every day.

More tips for success in the Internet Century at: http://www.slideshare.net/ericschmidt76/how-google-works-final-1

#HowGoogleWorks #smartcreatives #google #culture #mission

www.HowGoogleWorks.net

VIEW ON GOOGLE+
+68 | 11 comments | 59 shares
Jonathan Rosenberg
14 Oct 2014


The world really has changed, and the rules of business management have changed right along with it. Here’s what we think is different now and what our time leading Google has taught us about what it takes to be successful in this new era. Hope this serves as a handy guide you can reference whenever you need some inspiration or a quick boost!

Much more at www.HowGoogleWorks.net

#HowGoogleWorks



Eric Schmidt originally shared:

Across industries and around the world, technology is shaking up the old rules of business at what seems like a faster rate every day. Thanks to the internet, mobile devices and cloud computing, consumers are more empowered than ever, and individuals and small teams have the tools to make a huge impact.

To keep up, every business will have to adapt. This represents an incredible challenge, and an enormous opportunity. Over the course of the decade we spent leading Google, +Jonathan Rosenberg   and I had to relearn everything we thought we knew about running a successful business. To help you build from what we discovered, we’ve put together this brief guide with our rules for success in the Internet Century.

We hope it serves to encourage and inspire you. If you find it useful, there’s much more in our book at HowGoogleWorks.net.

#HowGoogleWorks #google #business #management


http://www.slideshare.net/ericschmidt76/how-google-works-final-1

VIEW ON GOOGLE+
+36 | 4 comments | 8 shares
Jonathan Rosenberg
13 Oct 2014


So much fun to see Google gang in Dublin. Thanks to John Herlihy for the warm reception including the welcome screens with the NYT best seller list. I sat down and tried pushing our book UP!!!
#howgoogleworks  

VIEW ON GOOGLE+
+79 | 7 comments | 8 shares
Jonathan Rosenberg
12 Oct 2014


My daughter in the airport.
#howgoogleworks  

VIEW ON GOOGLE+
+198 | 23 comments | 4 shares
@ericschmidt
10 Oct 2014
How to make your meetings worth attending? Read on! http://t.co/PBdP5BqVnx #HowGoogleWorks

VIEW ON TWITTER
80 favourites | 68 retweets
@ericschmidt
10 Oct 2014
It’s inevitable that you’ll have some misfires. The important thing is knowing how to fail well. #HowGoogleWorks http://t.co/DKVMeOVnap

VIEW ON TWITTER
162 favourites | 262 retweets
Jonathan Rosenberg
10 Oct 2014


So many of the tools we enjoy today are the result of other, earlier ones that failed – either because the technology wasn’t quite right, the necessary ecosystem wasn’t there, or the timing was just off.

Smartphones, so ubiquitous now, are in many ways successors to the less widely adopted PalmPilots and other handheld devices of the past(I helped launch Apple's Newton). The same can be said for e-readers, available in different forms since the 90’s, but not popular until Amazon launched the Kindle – with its easy access to a massive digital bookstore – in 2007. Much of the underlying technology was there, but other factors initially kept both devices from catching on(processing power, display technology, battery life).

It’s incredibly important to save the good when you throw out the bad, since what doesn’t work today may still contain the right ingredients for tomorrow.

More at www.HowGoogleWorks.net

#HowGoogleWorks #google #failure



Eric Schmidt originally shared:

When you make it a habit of shooting for the moon, it’s inevitable that you’ll have some misfires. The important thing is knowing how to fail well.

Any failure should lead to valuable technical, user, and market insights that can help inform the next effort.

Take Google Wave, for example. Wave may have been a technological marvel, but when it came to usage, it was a major flop. So what did we do? Pulled the plug quickly, helped the team find new roles within Google, and used the technical insights behind it to power other products like Gmail and Google+. What might have seemed like a waste suddenly felt like a valuable use of resources.

So the next time a project doesn't pan out, don’t be afraid to call it off. Just make sure you hold onto the good stuff when you do.

www.HowGoogleWorks.net

#HowGoogleWorks #moonshots #failure #google

VIEW ON GOOGLE+
+81 | 8 comments | 13 shares
Jonathan Rosenberg
09 Oct 2014


Meetings done right can be one of the best ways to get things done. Meetings done wrong...well, let’s just say there’s probably a special circle in hell reserved for those.

How do you make sure your meetings are useful and effective? Here are a few tips I learned from +Eric Schmidt over the years:

http://goo.gl/6YqJ7B

Lots more rules for great meetings in our book at: www.HowGoogleWorks.net

#HowGoogleWorks #google #meetings

VIEW ON GOOGLE+
+52 | 8 comments | 73 shares
@ericschmidt
08 Oct 2014
Excited to talk #HowGoogleWorks with @jjrosenberg & @marissamayer tonight! http://t.co/vvmXLN65Je @computerhistory

VIEW ON TWITTER
53 favourites | 42 retweets
Jonathan Rosenberg
08 Oct 2014


Tonight +Eric Schmidt  and I have the pleasure of talking to one of our favorite smart creatives, +Marissa Mayer  about #HowGoogleWorks at the Computer History Museum here in Mountain View.

In the book we talk a lot about how important it is to hire smart creatives. But I really credit Marissa for coming up with a brilliant way of doing that at scale.

She created the Associate Product Manager (APM) program, which pulls in bright, talented, technical kids right out of school and gives them big jobs. How big? +Brian Rakowski  our very first APM, was put in charge of Gmail months after graduating from Stanford. And it's worked out pretty well so far – Brian has gone on to become a lead on the Chrome team, and a well respected leader at Google. There are so many more stories like this, all stemming from Marissa’s early insight.

Here’s one of my favorite photos of Marissa and me, taken during an offsite when our teams biked to Santa Cruz. Looking forward to catching up (pun intended), Marissa!

VIEW ON GOOGLE+
+118 | 11 comments | 36 shares
Jonathan Rosenberg
07 Oct 2014


Soliciting ideas! What could be true about the world five years from now that isn’t today?

#HowGoogleWorks #google #future #imagination



Eric Schmidt originally shared:

Last week, +Jonathan Rosenberg  mentioned one of my favorite questions to ask: What could be true five years from now? At Google, we look for people who can imagine a different world. After all, many of the technologies that might have seemed crazy 20 years ago, we now take for granted.

So...let’s hear it! What do you think could be the new inventions that change the way we learn, work and live?

#HowGoogleWorks #google #future #imagination

www.HowGoogleWorks.net

VIEW ON GOOGLE+
+41 | 15 comments | 7 shares
@ericschmidt
06 Oct 2014
Committees are better than managers at sorting out job candidates. More on our thinking here: http://t.co/HeY5yxgztM #hiring #HowGoogleWorks

VIEW ON TWITTER
61 favourites | 51 retweets
Jonathan Rosenberg
06 Oct 2014


Looking for a straightforward way to improve the quality of the people you hire and promote? Switch from letting the hiring manager make the call to hiring by committee. Find out why it works, and how we do it at Google here:

http://www.businessinsider.com/former-google-ceo-eric-schmidt-on-hiring-2014-9

More at www.HowGoogleWorks.net

#HowGoogleWorks #google #hiring

VIEW ON GOOGLE+
+87 | 7 comments | 43 shares
@ericschmidt
05 Oct 2014
Very proud to have made the @NYTimes Best Seller list: a credit to so many who had a hand in #HowGoogleWorks. http://t.co/UWp505yPy5

VIEW ON TWITTER
90 favourites | 52 retweets
Jonathan Rosenberg
05 Oct 2014


Feeling honored How Google Works made the New York Times best-seller list, and grateful for all the smart creatives who inspired it!



Eric Schmidt originally shared:

Very proud this week to have made the +The New York Times   Best Seller list. What a great credit to all who had a hand in bringing How Google Works to life. That starts with my co-authors, +Jonathan Rosenberg  and +Alan Eagle   , and countless Googlers who contributed their stories, lessons learned and great ideas over the years. This book is about corporate culture, strategy, and innovation, but above all it's about the smart creatives who had so much to teach us. This goes out to all of them.

#HowGoogleWorks #google #NYT

www.nytimes.com/best-sellers-books/business-books/list.html

www.HowGoogleWorks.net

VIEW ON GOOGLE+
+72 | 7 comments | 2 shares
Jonathan Rosenberg
03 Oct 2014


What’s harder than trying to write a book that accurately captures Google’s unique, quirky culture? Narrating the audio version. Here’s a photo +Alan Eagle     snagged of me in the recording booth. For those of you who picked up the audio version, how did I do?

www.HowGoogleWorks.net

#HowGoogleWorks #google #audiobook

VIEW ON GOOGLE+
+73 | 11 comments | 14 shares
@ericschmidt
02 Oct 2014
Years of experience at #Google led to these pro tips on email. Idea for a book sequel? http://t.co/CNn7SqvO7r @jjrosenberg #HowGoogleWorks

VIEW ON TWITTER
116 favourites | 108 retweets
"The only way for businesses to consistently succeed is to attract the best smart creatives and create an environment where they can thrive at scale."
"Businesses should be built on a strong set of strategic principles, not an MBA-style plan that’s bound to fail."
"When considering candidates for a role, favor the ones with a track record of learning new things over the ones with a track record in that particular role."
"Think 10X, not 10%. Global scale is available to just about everyone. But too many people are stuck in the old, limited mindset."
"It’s very hard to completely fail when you think big, since you can always salvage something of value from a project with big goals."
 
Buy Now
How Google Works - The rules for success in the Internet Century